Power Up: Combining Behavior Monitoring Software with Business Intelligence Tools to Enhance Proactive Animal Welfare Reporting

Abstract

Simple Summary Monitoring animal behavior over time is important for zoos and aquariums seeking to continually evaluate animal welfare. Although new digital tools are making behavior monitoring more accessible, analyzing behavior data in a timely manner to draw meaningful insights can be challenging. Business intelligence software has the potential to help address these challenges. Business intelligence software is a class of tools that combines the ability to integrate multiple data streams with advanced analytics and robust data visualizations. Here, I highlight features of the Microsoft Power BI platform as an example. Power BI is a leading option in business intelligence software and is freely available. To demonstrate the potential of business intelligence tools for behavior monitoring, I provide two example data dashboards of data recorded using the ZooMonitor behavior recording software. The first dashboard illustrates a simple quarterly behavior summary to track behavior changes in an ongoing manner. The second dashboard visualizes data relating to enrichment evaluation. I hope this introduction to business intelligence software and the Microsoft Power BI platform can provide researchers and managers in zoos and aquariums with new tools to support their evidence-based decision-making processes. Abstract Animal welfare is a dynamic process, and its evaluation must be similarly dynamic. The development of ongoing behavior monitoring programs in zoos and aquariums is a valuable tool for identifying meaningful changes in behavior and allows proactive animal management. However, analyzing observational behavior data in an ongoing manner introduces unique challenges compared with traditional hypothesis-driven studies of behavior over fixed time periods. Here, I introduce business intelligence software as a potential solution. Business intelligence software combines the ability to integrate multiple data streams with advanced analytics and robust data visualizations. As an example, I provide an overview of the Microsoft Power BI platform, a leading option in business intelligence software that is freely available.